Do you want to be the best also-ran, or do you want to be
best-in-class? The effort and energy are very different for each
Best-in-class isn’t always the best lifestyle choice. And best
also-ran isn’t necessarily a bad thing (it’s far more fulfilling than
“mediocre among a field of options”, especially if you have scale).
There’s no science to any of these outcomes. But there are
guidelines! More on those later.